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News & insights

All the latest company news and industry insights
from MARTECH3D

News
Renishaw Launches 3D Interactive Product Guide For New Smart Manufacturing Platform

Renishaw adopts MATRECH3D's platform to create a 3D Interactive Product Guide to enhance customer experience

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News
Quorum Technologies Adopts MARTECH3D Platform For Biotech Device Demonstrations

Quorum Technologies, a leading provider of cryo-electron microscopy preparation systems, has selected the MARTECH3D 3D product marketing and sales plaform to enhance their product demonstrations.

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Events
MARTECH3D Exhibits at MACH 2024: The UK's Premier Exhibition for Manufacturers

MARTECH3D exhibited at MACH 2024, the UK's largest manufacturing exhibition, showcasing our cutting-edge software platform alongside customers who used it to present 3D virtual showrooms with CNC machines.

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Manufacturing Marketing
Showing How Products Work, Beyond The Surface

‍Many products, especially in sectors like manufacturing and technology, have complex internal mechanisms or functions that are crucial to their value but difficult to demonstrate in traditional sales environments

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Manufacturing Marketing
Overcoming The Challenge Of Taking Products To Events

Transporting products to tradeshows or exhibitions poses a myriad of logistical challenges—from high shipping costs to potential damage and the inherent limitations of physical space at events.

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Manufacturing Marketing
Demonstrating Products Without Their Physical Presence

In an increasingly digital and global marketplace, manufacturers often face significant challenges in demonstrating their products during sales meetings or at trade shows, particularly when those products are not physically present.

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News
Warehouse Safety Solutions Present 3D Virtual Showroom at IntraLogisteX 2024

Warehouse Safety Solutions captivated IntraLogisteX attendees with their 3D Virtual Showroom, enhancing B2B sales through immersive technology and interactive product demonstrations.

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Events
Getting Ready For MACH 2024

MARTECH3D will be showcasing their 3D Product Marketing and Sales platform at MACH 2024, the biggest exhibition in the UK for manufacturing

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News
AIRSYS Launches 3D Virtual Showroom at Data Centre World 2024

AIRSYS, a marketing leading provider of industrial cooling systems, launch their MARTECH3D Virtual Showroom at Data Centre World 2024 in London.

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News
Sharp Wins PrintIT Innovation Award with MARTECH3D Virtual Showroom

Sharp used the MARTECH3D platform to create a transformative virtual showroom that saw them win the Innovation Award at the PrintIT Awards 2023 along with Marketing Team of the Year.

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Events
Aligning Marketing and Sales with MARTECH3D

Sales and marketing alignment is crucial for business success, and yet, it’s something that the majority of B2B businesses struggle with, as highlighted at the B2B Marketing Expo we recently exhibited at. 

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Sustainability
Medica 2023: Latest Med-Tech Innovations, Same Old Problems for Marketers

Whilst speaking to exhibitors at Medica 2023, we discovered that many cited the considerable financial investment and environmental impact of travelling to the event as a key concern; something that many manufacturers have expressed across events, and something we can help to address.

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Events
Lab Innovations 2023: Performing Complex Product Demos Outside The Lab

We recently attended Lab Innovations 2023 at the NEC Birmingham. We showcased the MARTECH3D platform to thousands of attendees from the lab, pharma, and med-tech sectors, and the response was overwhelmingly positive. 

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3D Virtual Showroom
Everything You Need to Know About 3D Virtual Showrooms and Digital Twins

In this short guide, we’re going to explain the beating heart of the MARTECH3D platform - 3D virtual environments and digital twins - in more detail, highlighting exactly what they are, how they work, and the benefits of them.

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ROI
Measuring ROI in Industrial Marketing

In this guide, we’re going to dive deep into the world of ROI for industrial marketers, breaking down the jargon and intricacies surrounding ROI, and offering practical insights and strategies for manufacturers looking to grow rapidly in an extremely challenging business landscape.

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Events
PPMA Show 2023 Review: The Need for Interactive 3D Alternatives to Slide Deck Presentations

In manufacturing, staying ahead of the competition is a constant challenge, with UK companies increasingly grappling with product differentiation, rising travel costs, transportation expenses, and the need to shorten the sales cycle. We attended the PPMA Show 2023 and spoke to industry leaders about how to tackle these issues using interactive 3D technology.

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Events
marketingSHOWCASE London and the Rise of Video 2.0

We recently attended the sold out marketingSHOWCASE London event at Tottenham Hotspur Stadium, where we had the chance to liaise with hundreds of marketers across industries. One of the main talking points amongst delegates was using video for sales and marketing. 

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Sustainability
The Role of 3D Technology in Manufacturing Decarbonisation

Manufacturers looking to reduce their carbon emissions typically start at the production end, but this is just one aspect of the manufacturing process. Sales and marketing can be notably damaging to the environment when done in the traditional way, such as using paper for marketing materials and collateral, and travelling for sales pitches, demos and trade show events. 

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Manufacturing Marketing
How to Tackle Product Differentiation in Modern Manufacturing

According to the Content Marketing Institute, 45% of manufacturing marketers struggle with differentiating their products from competitors. Why is product differentiation in a sector built on innovation excellence such a big problem, and how can manufacturers overcome these challenges?

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3D Marketing
Overcoming Risk Aversion in Manufacturing Tech Adoption

Nearly half of all manufacturers worldwide believe that technological innovation is the most important factor for their future success (Statista), and yet, the same number of manufacturers say they are concerned about the risk associated with investing in new technologies (PwC). This has created a paradox wherein manufacturers know they need to adopt new tech to survive and remain competitive, but risk aversion is driving them to avoid new tech and retain the status quo they’ve spent decades establishing.

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3D Product Guides
How 3D Interactive Product Guides Improve ROI

Built by manufacturers, for manufacturers, MARTECH3D interactive product guides can help industrial marketers and salespeople increase their ROI by almost 9x, and here’s how.

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3D Product Guides
3D Animations and Demos vs Product Videos

At MARTECH3D, we create 3D digital twins, animations and demos for manufacturers, helping them to convey the complexities of their products, how they work, and their USPs. We know from our customer data that 3D content is more effective than 2D content, including videos, but we also know that videos have their own merits.

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Sales Enablement
3D Sales Platform vs Traditional Sales Slide Decks - Which is Better?

Work in manufacturing or med-tech sales? If so, you probably spend a large portion of your time preparing and sending out slide decks as part of the pitching process. This is the way things have been done for a long time, and generally speaking, they’ve done what they needed to. Sales have been made from slide decks, but in 2023 and during the implementation of Industry 4.0, are presentation decks the most effective way of selling?

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3D Virtual Showrooms
How the MARTECH3D Virtual Showroom Generates ROI

MARTECH3D’s virtual showrooms play a crucial role in helping manufacturers achieve their growth goals through increased lead generation and conversions - providing a notable return on investment (ROI) in the process.

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Product Marketing
Why Go 3D for Product Marketing?

The quality of your sales and marketing materials directly impacts the perceived quality of your product and brand. A best-in-class sales experience equates to the perception of a best-in-class product, and 3D technology helps do this.

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3D Product Configurator
5 Ways MARTECH3D’s 3D Product Configurator Guarantees ROI

The MARTECH3D 3D product configurator has been engineered specifically to help manufacturers overcome common marketing and sales hurdles, many of which have a direct impact on revenue.

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Digitisation
Digitisation in UK Manufacturing: Playing Catch-Up

From the very beginning, the UK has stood tall as one of the biggest manufacturing nations in the world, but in the digital age of automation and smart factories, there’s a very real possibility that the UK will lose its status as an international manufacturing leader.

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Events
marketingSHOWCASE Summer Round-Up

As pioneers in the 3D marketing space, it has been great to showcase our award-winning platform at marketingSHOWCASE events and speak to marketeers across the manufacturing industry about current roadblocks and how early adoption of 3D martech can help.

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Digital Twins
The Rise of Digital Twins

Last week, the MARTECH3D team exhibited at Automation UK, where digital twins were everywhere. It was interesting to hear how manufacturers have begun integrating 3D technology into their operations, but also realising that nearly all of them haven’t thought about how 3D digitisation can be used beyond product development and testing.

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Sustainability
Your Robots are Sustainable, but is Your Marketing?

Every company has environmental targets to hit, but here's the burning question: are your sustainability efforts stopping at the factory floor?

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Events
Manufacturing & Engineering Week Review and What the Apple Vision Pro Means for Manufacturing Marketing

Last week, we exhibited at Manufacturing & Engineering Week, and of all the innovations in the room, there was one common topic on everyone’s lips; the Apple Vision Pro.

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Business
MARTECH3D Awarded Seed Funding from Blackfinch Investments

MARTECH3D has been awarded £500,000 in seed round investment from Blackfinch Ventures to support our next stage of growth. 

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Technology
MARTECH3D Wins Corporate LiveWire 2023 Innovation & Excellence Award

MARTECH3D has been awarded the Corporate LiveWire 2023 Innovation & Excellence Award in the Product Marketing Experts of the Year category.

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