5 Ways MARTECH3D’s 3D Product Configurator Guarantees ROI

With supplier costs increasing and inflation pushing production costs up, the focus for manufacturers is investing in technology that’s going to ensure a substantial ROI and keep bottom lines looking healthy. The problem is, knowing what to invest in when costs are high and budgets are shrinking is tricky, especially where marketing and sales are concerned.

The MARTECH3D 3D product configurator has been engineered specifically to help manufacturers overcome common marketing and sales hurdles, many of which have a direct impact on revenue.

We know that our tool helps manufacturers attain higher conversions and generates a healthy return on investment, but we also know we need to substantiate our claims. So, we’ve put together a list of five ways the MARTECH3D 3D product configurator guarantees a positive ROI, but before that, just how much ROI can you expect?

10x Return on Investment 

From extensive research and experience, we’ve modelled our pricing so that there is an average minimum 10x return on investment (gross profit!). To put it another way, just one extra sale closed from the MARTECH3D platform typically pays for your annual subscription for the whole year.

There are several ways our platform, and the 3D product configurator specifically, deliver these substantial financial gains at a fast pace, as outlined below.

1.   Accelerated Sales Cycles 

Time is money, and in no industry is that more poignant than manufacturing. With the average B2B sales cycle taking between three and nine months (Step Change), there is a huge pressure on salespeople to ensure that every prospect that enters the sales cycle results in a closed deal. Due to the length of the cycle and the fact there are typically up to 10 decision makers to talk to (Gartner), B2B salespeople can’t focus their attention on multiple prospects at the same time. This means sales potential is hindered by the length of the cycle itself, as well as the amount of time spent preparing documents and materials for every decision maker throughout the process.

The MARTECH3D 3D product configurator allows your sales team to create highly engaging and interactive product experiences for potential customers on demand. By enabling prospects to visualise and customise products in real-time, the configurator expedites the decision-making process. Sales people don’t have to prepare multiple sales presentations for each decision maker, nor do they have to spend hours describing products in detail. They can simply show prospects what’s possible, leading to a faster decision.

Shorter sales cycles mean faster ROI, as well as increased output and revenue as your sales reps can close deals faster and increase their prospect volume.

2.   Saves Time, Avoids Samples, Reduces Costs

Manufacturers often produce large and complex products that cost tens to hundreds of thousands of pounds to purchase. Naturally, before a purchase is undertaken, working models will need to be looked at, with customisation also necessary in some cases. The problem for manufacturers is how to create customised versions of their products in a cost-effective way, and in the fastest timeframe. After prototype production, demos need to be conducted, but the size of the product can make this a logistical headache.

With the 3D product configurator, you can significantly reduce sample costs and hasten the production process. By showcasing products digitally, there is no need for costly physical prototypes or samples. As a by-product, the 3D digital configurator also eliminates the need for extensive travel for sales reps and prospects, slashing travel expenses and associated costs, and increasing the versatility of demo meetings.

3.   Better Engagement, More Conversions

Customers expect personalised experiences as standard. In fact, 45% of B2B buyers say that they prefer interactive content (SnapApp), and in the manufacturing industry where sales cycles tend be long, keeping prospects engaged at every stage is crucial. 

The MARTECH3D product configurator allows your customers to interact with your products, customising them to their specific needs and preferences. This level of engagement and personalisation not only creates a memorable experience, but also fosters a sense of ownership and connection with your product. Not just this; but when prospects are engaged, they better understand the product and its potential, which makes them more likely to convert in a faster timeframe.

4.   Fewer Errors

With real-time configurability and dynamic visuals, salespeople can effectively showcase the value of your products and address customer concerns on the spot. There is also a reduced opportunity for incompatible product configurations, meaning salespeople aren’t selling products that can’t be made.

This heightened sales effectiveness leads to increased conversion rates and larger deal sizes based on reliability and trust in the salesperson and the process as a whole, ultimately driving revenue growth.

5.   Streamlined Manufacturing Processes

Our 3D product configurator seamlessly integrates with your existing manufacturing systems, eliminating manual processes and reducing errors. It automates the customisation process, contributing to the overall automation of your operations and your ability to stay competitive in Industry 4.0. With almost 100,000 job vacancies in the UK manufacturing sector and a lack of tech investment actively harming the industry, it’s crucial that businesses invest in software that can streamline processes and support competitiveness.

The configurator's integration capabilities also allow for accurate and efficient order processing due to fast information transfers, reducing lead times and enhancing overall productivity. By automating workflows, your manufacturing processes become streamlined and cost-effective, maximising operational efficiency, reducing overheads, and boosting ROI.

Testimonials

"A configurator built for manufacturers of complex products. It's day 1, we haven't even advertised it yet, and we've already had our first win."

Kelle Synyder  -  Commercial Marketing Manager, S.R. Smith

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