5 Ways MARTECH3D’s 3D Product Configurator Guarantees ROI

With supplier costs rising and inflation continuing to squeeze margins, manufacturers are under pressure to invest only in technology that delivers a clear, measurable return. The challenge? Knowing where to spend when budgets are tight — especially in marketing and sales.

That’s why we built the 3D Product Configurator in MarTech3D | Engine: a practical tool designed to remove the friction from the sales process, cut costs, and deliver proven ROI.

On average, our clients achieve a minimum 10x return on investment — and for most, a single extra sale covers an entire year’s licence fee. Here’s how.

1. Faster Sales Cycles

Time is money — and manufacturing sales cycles are long. The average B2B deal takes 3–9 months to close and often involves up to 10 decision-makers (Gartner). That’s months of emails, decks, and repeat explanations.

The 3D Product Configurator shortens that process by letting buyers explore, configure, and understand products for themselves. Instead of sending out multiple decks or physical samples, sales teams can instantly show what’s possible — with visuals that are both accurate and interactive.

The result: fewer meetings, faster decisions, and a shorter route from enquiry to order.

2. Lower Costs, Fewer Samples

Building or shipping samples is one of the biggest drains on manufacturing budgets. With a 3D configurator, you can replace those physical demos with digital ones — eliminating transport, insurance, and prototype costs.

Products can be demonstrated remotely, even in restricted environments, giving sales teams flexibility without the logistical overhead. It’s faster, leaner, and significantly more sustainable.

3. More Engagement, More Conversions

45% of B2B buyers prefer interactive content (SnapApp). That’s because interaction drives understanding — and understanding drives sales.

With the MarTech3D configurator, buyers can personalise options, change components, and see how choices affect performance or design. It creates a sense of ownership early in the process, improving conversion rates and speeding up decisions.

4. Fewer Errors and Clearer Orders

Real-time configurability means fewer mistakes. Sales teams can demonstrate every option accurately, avoiding mismatched specifications and incompatible builds.

That clarity builds trust — and trust converts. It also reduces costly production rework and post-sale corrections, improving both customer satisfaction and profit margins.

5. Smarter Manufacturing Integration

The configurator integrates with existing systems, linking directly to production data. Once a buyer completes their configuration, specs and order details flow automatically to your manufacturing team.

That means no manual handoffs, no miscommunication, and faster fulfilment — all while freeing up staff time and reducing overheads.

With almost 100,000 manufacturing vacancies in the UK and productivity lagging behind other G7 countries, smart automation like this isn’t a luxury — it’s a necessity.

ROI in Action

Our average client sees at least 10:1 ROI. In practice, that means:

• One new sale pays for a year’s licence.
• Faster deals, fewer prototypes, and lower travel costs boost profitability.
• Every sales interaction becomes more consistent, measurable, and scalable.

“A configurator built for manufacturers of complex products. It’s day one — we haven’t even advertised it yet, and we’ve already had our first win.”
– Kelle Snyder, Commercial Marketing Manager, S.R. Smith