Renishaw Launches 3D Interactive Product Guide For New Smart Manufacturing Platform

Renishaw, renowned for its precision measurement and process control solutions, has taken a significant step forward in digital transformation by adopting MARTECH3D's 3D Product Marketing and Sales Platfomr to create a cutting-edge 3D Interactive Product Guide. This collaboration aims to elevate customer education and engagement through a highly immersive and informative platform.

The 3D Interactive Product Guide offers a dynamic 3D factory floor environment that allows users to explore multiple machines and their functionalities interactively. This innovative guide is designed to provide comprehensive product information through various multimedia formats, including videos, text, images, and PDFs, making it easier for customers to understand and visualise Renishaw’s sophisticated solutions.

One of the standout features of this platform is its ability to represent data flow through animations, offering a clear and engaging way to demonstrate how Renishaw’s smart manufacturing data platform, Renishaw Central, operates in real-time. This not only enhances the learning experience but also showcases the practical applications of the platform in a tangible manner.

In addition to static content, the MATRECH3D Product Guide enables Renishaw to update data in real-time, ensuring that customers always have access to the latest information. This is particularly crucial for maintaining accuracy and relevance in fast-evolving industrial environments. The platform also supports augmented reality (AR), allowing users to view machines in a virtual space, providing a unique perspective that bridges the gap between digital and physical realms.

Renishaw’s adoption of the MATRECH3D 3D interactive Product Guide marks a significant milestone in their digital transformation journey. By integrating this advanced platform, Renishaw not only enhances its product marketing and sales strategies but also reaffirms its dedication to providing cutting-edge solutions and exceptional customer experiences.

For more information on Renishaw’s smart manufacturing data platform and the new 3D Interactive Product Guide, visit the Renishaw website.

Related Articles

3D Product Guides
3D Animations and Demos vs Product Videos

At MARTECH3D, we create 3D digital twins, animations and demos for manufacturers, helping them to convey the complexities of their products, how they work, and their USPs. We know from our customer data that 3D content is more effective than 2D content, including videos, but we also know that videos have their own merits.

Learn More
Sales Enablement
3D Sales Platform vs Traditional Sales Slide Decks - Which is Better?

Work in manufacturing or med-tech sales? If so, you probably spend a large portion of your time preparing and sending out slide decks as part of the pitching process. This is the way things have been done for a long time, and generally speaking, they’ve done what they needed to. Sales have been made from slide decks, but in 2023 and during the implementation of Industry 4.0, are presentation decks the most effective way of selling?

Learn More
Events
Aligning Marketing and Sales with MARTECH3D

Sales and marketing alignment is crucial for business success, and yet, it’s something that the majority of B2B businesses struggle with, as highlighted at the B2B Marketing Expo we recently exhibited at. 

Learn More
Manufacturing Marketing
Demonstrating Products Without Their Physical Presence

In an increasingly digital and global marketplace, manufacturers often face significant challenges in demonstrating their products during sales meetings or at trade shows, particularly when those products are not physically present.

Learn More
Events
Getting Ready For MACH 2024

MARTECH3D will be showcasing their 3D Product Marketing and Sales platform at MACH 2024, the biggest exhibition in the UK for manufacturing

Learn More
3D Virtual Showrooms
How the MARTECH3D Virtual Showroom Generates ROI

MARTECH3D’s virtual showrooms play a crucial role in helping manufacturers achieve their growth goals through increased lead generation and conversions - providing a notable return on investment (ROI) in the process.

Learn More
ROI
Measuring ROI in Industrial Marketing

In this guide, we’re going to dive deep into the world of ROI for industrial marketers, breaking down the jargon and intricacies surrounding ROI, and offering practical insights and strategies for manufacturers looking to grow rapidly in an extremely challenging business landscape.

Learn More
Manufacturing Marketing
Overcoming The Challenge Of Taking Products To Events

Transporting products to tradeshows or exhibitions poses a myriad of logistical challenges—from high shipping costs to potential damage and the inherent limitations of physical space at events.

Learn More
News
Renishaw Launches 3D Interactive Product Guide For New Smart Manufacturing Platform

Renishaw adopts MATRECH3D's platform to create a 3D Interactive Product Guide to enhance customer experience

Learn More
Product Marketing
Why Go 3D for Product Marketing?

The quality of your sales and marketing materials directly impacts the perceived quality of your product and brand. A best-in-class sales experience equates to the perception of a best-in-class product, and 3D technology helps do this.

Learn More
Proudly affiliated with:
020 3146 6823

Copyright © Polished Rock Ltd T/A MARTECH3D 2023 | All rights reserved | Privacy Policy