Quorum Technologies Adopts MARTECH3D Platform For Biotech Device Demonstrations

MARTECH3D is excited to announce that Quorum Technologies, a leading provider of cryo-electron microscopy preparation systems, has selected our innovative software platform to enhance their product demonstrations. This collaboration highlights our commitment to enabling industry leaders in the biotech sector to showcase their innovations through advanced virtual technology.

Quorum Technologies will use our platform to present their flagship product, the PP3010 cryo-SEM preparation system, renowned for its automated features and user-friendliness. The system, ideal for observing biological, wet, or beam-sensitive specimens in their natural state, will be demonstrated in a virtual environment that mimics a real-life lab setting, providing a context-rich backdrop that enhances its practical applications.

"Our platform revolutionises product demonstrations by employing advanced visualisation and interactive technologies," said Sarah Rouquette, Sales Manager at MARTECH3D and with an extensive background in biotechnology. "With features like hotspots and multimedia content to highlight key benefits, animations and cut-throughs to show internal mechanisms, and augmented reality that allows end-customers to visualise products in their own labs, we bring an unprecedented level of clarity and engagement to product showcases."

The platform also integrates tools for lead capture through a contact form and content management via a back-end CMS, enabling Quorum Technologies to update content in real-time, access data analytics, and distribute content efficiently across sales and marketing channels. These features are designed to provide a comprehensive and immersive view of Quorum's products, enabling potential clients and partners to fully appreciate the sophistication and value of these advanced systems.

The platform will be previewed at London Biotechnology Show and CHEM UK in May 2024.