How 3D Interactive Product Guides Improve ROI

Over half of manufacturers in the UK want to grow by at least 20% in the next five years (Make UK), and the government is pushing the sector to hit £1 trillion in exports by 2030.

To hit these targets, smart investment into technology and processes that maximise ROI is vital.

Built by manufacturers, for manufacturers, MARTECH3D 3D interactive product guides can help industrial marketers and salespeople increase their ROI by almost 9x, and here’s how.

Improve lead generation by 82% using interactive content

Around 82% of customers are more likely to purchase products from companies that offer interactive product experiences (Deloitte), because they’re seen as forward-thinking and innovative, and the buying experience is easier and faster.

MARTECH3D's 3D interactive product guides allow you to appeal to contemporary B2B buyers by  - aiding qualified lead generation.

MEON UK saw a 32% increase in their live lead generation from using the MARTECH3D platform, helping them to convert more buyers, continue to expand their market share, and maintain their innovative reputation.

Increase conversion rates by up to 70% compared to static content

According to a recent survey by HubSpot, interactive content drives 70% higher conversion rates compared to static content. Why? It’s more engaging. Engagement is inherently linked to conversion rates due to the fact it’s the key to successful lead nurturing. Businesses that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost (Marketo). More leads tends to mean more conversions, and at a third of the usual cost, this will see your ROI skyrocket.

Our 3D interactive product guides are designed to engage B2B buyers through enhanced product education. The ability to see products to scale, see the inner workings, and handle the products in a nearly-physical way is far more engaging than reading a sales deck or watching a video. Early on in the sales cycle, this results in more qualified leads that convert.

When TouchscreenRentals.co.uk implemented their MARTECH3D interactive product guides, they achieved an average 25% boost in their conversion rates in just three months, putting them firmly on track to achieve their ROI and overall growth targets.

Enhance product education by 64% and communicate the true value of your products

A study conducted by Forbes Insights found 64% of B2B executives believe that 3D visualisations help customers better understand their products and services. In manufacturing, this is vital. There are anywhere from five to 10 decision makers involved in every decision, and 61% of B2B manufacturing marketers admit to struggling to create content that appeals to all the decision-makers involved in the buying process (Content Marketing Institute).

Furthermore, research from Demand Gen Report showed that 91% of B2B buyers prefer interactive content that allows them to self-educate at their own pace, meaning long sales meetings aren’t conducive to the current buying environment.

Creating omnichannel content that engages every type of decision maker at every step of the buying process isn’t easy, but MARTECH3D’s interactive product guides bridge the gap and allows for self-learning at the same time.

By providing an immersive experience, our 3D interactive product guides enable your sales team to showcase your products comprehensively, helping your prospects grasp complex concepts and understand the value your product adds, instantly.

Users can walk through the product demo at their own pace and explore the product virtually in the same way they would physically. The content is shareable and suitable for every type of decision maker throughout the process. You don’t need to produce new content for each buying persona.

From rich animations and interactive product viewing to technical specs and highlighted features / benefits - everything your buyers need to make a decision is fed into the product guide.

Streamline the sales cycle and accelerate closed deals by 25%

When you consider the average B2B sales call costs your company around £390 (Kobe Digital), you need to do everything you can to minimise unnecessary contact to keep your ROI healthy.

MARTECH3D's interactive product guides empower your clients to explore your products independently and interactively. You have the freedom to upload any and all documents and assets you deem necessary. From implementing visual cut through animations to improve product education, to adding supporting documents such as spec sheets and FAQs, there are several ways for you to reduce your sales cycle with MARTECH3D.

Our clients generally see their sales cycle reduce by an average of 25%, with EK Interactive seeing a 150% increase in conversions from this.

Conclusion

From increased customer engagement and conversions to accelerated sales cycles and reduced product returns, embracing 3D interactive product guides is the way forward for manufacturers looking to thrive in an increasingly dynamic and competitive industry.

To experience the advantages of our 3D interactive product guides and see how they could benefit your business, book a demo today.