marketingSHOWCASE London and the Rise of Video 2.0

We recently attended the sold out marketingSHOWCASE London event at Tottenham Hotspur Stadium, where we had the chance to liaise with hundreds of marketers across industries. One of the main talking points amongst delegates was using video for sales and marketing. 

Video is an effective tool for achieving a number of KPIs, from product education to user engagement, but at MARTECH3D, we take video one step further and make it more interactive, therefore maximising the already notable benefits of video content. 

Benefits of using video:

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• Including video on a landing page can increase conversions by up to 80%. (HubSpot)
• 72% of customers prefer to learn about a product or service through video. (HubSpot)
• Including video in marketing emails can increase click-through rates by 300%. (HubSpot)
• 95% of people retain a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
• 84% of buyers have been convinced to make a purchase after watching a video. (Wyzowl)
• 66% of consumers prefer watching a video to reading about a product. ( Wyzowl)
• Marketers who use video grow revenue 49% faster than non-video users. (WordStream)
• 83% of marketers say video provides a good return on investment. (Wyzowl)
• 73% of customers are more likely to make a purchase after watching a product demonstration video. (Animoto)

These stats highlight the significant impact video can have on sales, marketing, and product education as a whole, but the problem is, video is now the industry standard. For manufacturers, product differentiation is a major obstacle, and video content isn’t enough to separate brands and products from the competition. 

This is where video 2.0 and MARTECH3D can help. We take the benefits of video and go one step further; utilising the power of 3D to maximise product education, user engagement, and crucially, product differentiation.

Advantages of 3D visualisations in marketing and sales: 

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• 90% of consumers find interactive content, including 3D product visualisations, more engaging and informative than traditional static images. (Source: V12 Data)
• Interactive 3D product visualisations can increase conversion rates by up to 40%. (G2 Crowd)
• 3D animations and simulations can improve product understanding by up to 74%. (TechValidate)
• Brands using interactive 3D visualisations are perceived as more innovative by 70% of buyers. (G2 Crowd)
• Companies that use 3D product visualisations in their sales process experience a 15% increase in win rates. (Aberdeen Group)
• Interactive 3D models can lead to a 25% reduction in product returns as customers have a better understanding of the product before purchase. (TechValidate)
• Sales representatives who use 3D product visualisations can reduce sales cycle lengths by 20-30%. (Aberdeen Group)

It’s clear that 3D visualisations and interactive product guides are catalysts for increased ROI, shorter sales cycles, more effective sales presentations, better product education, and improved brand perception/differentiation. Combined with video, 3D technology can completely change the game for manufacturers and allow them to elevate their sales and marketing game ahead of the competition. 

Find out more

To find out more about how we combine video and 3D technology, browse our case studies. To arrange a demo, click here.