S.R. Smith

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Who are S.R. Smith?

Based in the United States, S.R. Smith are the world-leading manufacturer of commercial and residential pool deck equipment, with further offices in Europe and Australia.

The Problem

For their Starting Blocks range, S.R. Smith needed a clearer way to communicate the large number of product configurations available to distributors, resellers, and end customers. Traditional materials could not show all variations in a simple, visual, or accurate way.

This created friction in the sales process, made configuration choices harder to understand, and increased the risk of incorrect orders, product returns, and customer dissatisfaction.

Before improving the customer journey, S.R. Smith first needed accurate 3D product models and photorealistic renders for every variation, all generated through a single scalable platform.

The Solution

Using MarTech3D | Engine, S.R. Smith built a complete 3D product library for their Starting Blocks range. These 3D models now power their online 3D Product Configurator, used daily by sales teams, distributors, resellers, and end customers.

The configurator guides users through simple multiple choice steps. As each option is selected, the 3D model updates instantly in real time, showing the exact configuration they are creating. Users can rotate, zoom, and inspect their product on desktop or mobile, and can even upload their logo to preview their branding on the final design.

After completing the configuration, users receive tailored technical drawings, product information, and a downloadable record of their choices. They can also submit their configuration and contact details directly to the S.R. Smith sales team.

The sales team instantly sees every option selected by that customer, along with usage analytics, trend data, and popular combinations across the market. This has improved order accuracy, reduced returns, strengthened distributor relationships, and transformed how S.R. Smith demo and process orders.

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