Meon

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Who are Meon?

Meon are the leading line marking and surface prepare provider in the UK.

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The Problem

Meon are known for product innovation, but their marketing and sales materials could not fully communicate the depth of their product range or the different commercial applications. Explaining multiple product lines and services in a clear, consistent way was difficult, which meant missed cross sell and upsell opportunities.

They also wanted a more sustainable approach to sales and events. Transporting products to shows increased cost and environmental impact, and traditional face to face meetings did not match their ambition for digital transformation. They wanted virtual sales meetings to be more impactful than in person demonstrations, not a downgrade.

The first step was to create accurate 3D product models and photorealistic product renders for their portfolio. Without this centralised asset library, they could not modernise sales, marketing, or customer education.

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The Solution

Using MarTech3D | Engine, Meon developed a complete 3D product library with high quality renders, 3D interactive models, and AR ready outputs. These assets now power their product marketing, website content, sales presentations, and distributor materials.

With their 3D asset pipeline in place, Meon built a full 3D Virtual Showroom using our App Builder. The showroom includes interactive 3D product demos, detailed product information, and real world usage demonstrations across multiple commercial environments. Their sales team can now meet clients inside a virtual environment, walk them through the full product range, and let customers place products on site using AR.

Phase 1 launched in February 2023 at the RSMA Annual Conference and has become a core part of Meon’s digital first sales and marketing strategy.

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